Studio Michiel Wijnen x Moooi - Moooi presents ‘Through the Eyes of…’ & the Museum of Extinct Animals, Milan, 2018
For Moooi’s final presentation at Via Savona during Salone del Mobile 2018, Studio Michiel Wijnen was involved in the overall design and spatial development of the exhibition. As one of the world’s leading design labels, Moooi has become known for its spectacular, immersive presentations in Milan — moments where product, storytelling and spatial experience come together on an international stage.
Working as an external design lead within Moooi’s internal development team, Studio Michiel Wijnen helped translate the early concept into a clear spatial strategy. The role was both creative and structured: setting the global layout, shaping the visitor routing and developing the architectural framework for the presentation, while continuously balancing ambition, flow, functionality and the many practical conditions surrounding the project.
Design Process
Through schematic designs, preliminary floorplans and 3D studies, the process evolved from first spatial principles into a fully developed presentation environment. Colours, materials, bespoke elements, furniture and lighting pieces from the Moooi collection were brought together to support the overall experience — creating a presentation that felt layered, theatrical and unmistakably Moooi.
Museum of Extinct Animals 2018 © Moooi.
2026 Studio Michiel Wijnen®